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Next: 7. Up: Business Previous: 5.

6. Cost function example

Recall last class' cost function example:


\begin{displaymath}\mbox{\rm Cost} = 20 \, D^{\beta_1}.\end{displaymath}

D here is termed a ``cost driver''. The costs are denoted by C. (This is a slight change in notation from last class). Changes in the cost driver impact cost.

Putting in a specific value for $\beta_1$ then,

\begin{displaymath}\mbox{\rm Cost} = 20 \, D^{0.9}.\end{displaymath}

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What do we learn about this function?
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Is it increasing with respect to D?
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Look at the derivative.
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At what rate is it in increasing.
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Note that it increases, at a decreasing rate.

Thought question:

Recall percentage change: $\frac{\Delta x}{x}$.

In this context, percentage change in the driver is $\frac{\Delta D}{D}$.

Percentage change in costs is $\frac{\Delta C}{C}$.

How does percent change in the driver relate to percent change in the costs? We would like to say that if the driver changes by a certain percentage then the costs change by such and such a percentage.

Look at the ratio of percent changes:


\begin{displaymath}\fbox{$\frac{ \frac{\Delta C}{C}}{\frac{\Delta D}{D}} = \frac{\Delta C}{\Delta D} \times \frac{D}{C}.$ }\end{displaymath}

Now recall the definition of the derivative: the ratio of the changes, as the changes become small.

Letting the percent change become small the quantity:

\begin{displaymath}\fbox{$ \frac{dC}{dD} \times \frac{D}{C},$ }\end{displaymath}

is called the elasticity of costs with respect to the driver (the elasticity of C with respect to D).

Work out the elasticity now for the cost function example.


\begin{displaymath}\frac{dC}{dD} = \frac{d}{dD}\left(20 \, D^{0.9}\right) = 18\,D^{-0.1}.\end{displaymath}


\begin{displaymath}\frac{D}{C} = \frac{D}{20\,D^{0.9}} = \frac{1}{20}\,\frac{D^1}{D^{0.9}} =
\frac{1}{20}\,D^{1 - 0.9} = \frac{1}{20}\, D^{0.1}.\end{displaymath}

So the elasticity equals:


\begin{displaymath}\frac{dC}{dD} \times \frac{D}{C} = (18\, D^{-0.1}) \times \left(
\frac{1}{20} D^{0.1}\right) = 0.9.\end{displaymath}

The interpretation is that the ratio of the percent changes is 0.9, so a 1% change in the driver results in a 0.9% change in the costs. Notice that 0.9 is the power in the original cost function - so that the power is interpreted as the elasticity.

The key point with this cost function, is that the elasticity is a constant, it doesn't depend on the level of the driver.

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Straight lines are characterized by a constant slope.
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Power relationships are characterized by a constant elasticity.


next up previous
Next: 7. Up: Business Previous: 5.
Richard Waterman
1999-05-24